The i3 Program works in Bangladesh, China, Malaysia, and Vietnam to leverage digital technology and offer significant insights into low- and moderate-income (LMI) people’s needs, aspirations and behaviors in order to build and deliver financial services for the mass market. LMI people lack access to formal financial services and hence, have to struggle to manage their limited resources and cash flows. The i3 program expects to make a direct difference to at least 400,000 underserved LMI clients across the focus markets. In addition, more people will derive indirect benefits, based on the interventions’ ripple effects. The program is funded by the MetLife Foundation and implemented by MicroSave and UNCDF (United Nations Capital Development Fund).